Even a fantastic product cannot succeed in a broken system. All success starts with the entrepreneur. The identity, beliefs, and cognitive abilities Layer 1: Self Awareness, the Operating SystemIdentity - How do we see ourselves, what do we want to become, what are our goals?Beliefs - What stories do we tell ourselves?Layer 2: Cognition, the CPU Critical thinking - Seeing opportunities, problem solvingSeeing the path - Chunking, planning, delegatingLayer 3: Business KnowledgeHow a business worksHR, Bookkeeping, Compliance, Tracking ROILayer 4: Processes and SystemsHow does the business execute a function?Systems scale.
