The pandemic has disrupted global supply chains dealing the automotive industry significant blows. Loss of production capacity has led to lost sales and steep declines in ad spending.
Then, there’s the stand-out: Tesla. Tesla is delivering inventory with giga factories in Austin and Berlin, increased sales, higher stock prices, and a new partnership with Hertz. Plus, they’ve done it all without a dollar of advertising. The smart car of the future is bringing together advertising technology, changing in-car consumer behaviors, and a desire for marketers to reach consumers in cars. This all begs the question will cars evolve as the latest advertising platform?
BIA’s managing director, Rick Ducey, discusses what’s next for automotive with Roger Lanctot, Director of Automotive Connected Mobility, Strategy Analytics. Listen now.
