Lito is the Chief Executive Officer of SandBox Middle East. Based in Dubai, SandBox is the exclusive importer and distributor of great Filipino brands such as Delimondo, Arce Dairy and Pacquiao Coffee across the Middle East.
Prior to his current role Lito was General Manager, Brand and Product Marketing at Al Futtaim Toyota in the UAE.
He spent four years in Saudi Arabia marketing Toyota and Lexus brands for Abdul Latif Jameel.
Before that he spent six years in Singapore, initially as the Regional Marketing Director for BMW Group Asia with his last year spent as Regional Director, BMW Motorrad (East Asia).
Lito was born and raised in the Philippines and as well as talking about his fascinating international journey in automotive we discuss his earlier years in recruitment, PR and running his own bar.
I'm excited to share Lito's story with you and as always, I look forward to hearing what resonates with you.
You can contact Lito on LinkedIn: www.linkedin.com/in/litogerman
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Episode recorded on 18 October 2021
