Women’s sports are experiencing explosive growth with record-breaking viewership, surging sponsorships and unprecedented investment opportunities. In this episode of Herrick Does That, Herrick’s Executive Chair, Belinda Schwartz, and Sports Law Chair, Irwin Kishner, dive into why women’s sports sponsorship is growing 50% faster than men’s major leagues and delivering exceptional ROI. Discover how this meteoric rise is reshaping the market, creating new avenues for brands and investors to connect with diverse audiences. Belinda and Irwin also share how Herrick’s legal team strategically supports clients entering these emerging spaces – from navigating new markets to structuring deals that maximize value. Tune in to learn why investing in women’s sports isn’t just smart – it’s transformative.
Music by Michelangelo Sosnowitz
