Creative Business Real Talk

What to do when Sales don't come in

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As a creative entrepreneur, what do you do when you launch a product or offering... and the SALES DON'T COME IN??

After 7 years of entrepreneurship, as a professional calligrapher then as a calligraphy teacher, I've run into this situation once or twice... and it just happened AGAIN, with a new training I recently launched. 

I share three important lessons that helped me keep going, and eventually makes 12 sales of the training (instead of just giving up, which I was close to doing). 

The three, juicy lessons I go over:

  1. FIRST LESSON: A new product needs an education runway.  Potential customers need to hear about something MANY times in order to get familiar with it, understand why they need it, and be ready to purchase. 
  2. SECOND LESSON: Tactical strategies to increase desire for your products - including a review of the FIVE LEVELS OF AWARENESS in customers, and why you need to know them.
  3. THIRD LESSON: The mindset that you choose to adopt when you don't reach a sales goal is so important to your longevity as an entrepreneur. 

Creative entrepreneurship is not easy. If you're struggling, you're not alone. Hopefully, these three lessons and reframes will help you along the way. 

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The Pro Calligrapher Bundle - a complete eduction in CALLIGRAPHY + BUSINESS. Open now to welcome in a brand-new class of students. Doors close Sept 13, 2024! Details at --> crookedcalligraphy.com/courses

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