Description

Are you overcomplicating your content strategy? In this episode of the Make It Happen podcast, Ali is joined by podcasting "pro" Sandra Laurie, co-founder of WL Costa Properties and host of the chart-topping Costa Property Podcast.

Sandra pulls back the curtain on how podcasting has revolutionised her real estate business, turning cold leads into "already converted" clients before they even hop on a discovery call. If you’ve ever felt too introverted to start, or too intimidated by the tech, this conversation is the permission slip you’ve been waiting for.

In this episode, we discuss:

• The Power of Connection: Why podcasting is the ultimate way to share your story and build organic relationships with your network.
• Demystifying the Tech: Why you don't need a fancy studio to start (and why Stephen Bartlett started in a laundry room!).
• Overcoming the "I’m Not an Expert" Trap: How to silence the internal roadblocks and self-doubt that hold most entrepreneurs back.
• The Future of Marketing: Why personal branding and one-to-one connections via newsletters and podcasts are becoming more vital as AI rises.
• Building Community: A sneak peek into Sandra’s new "Buyer’s Circle" and how she’s creating a one-to-one experience for people relocating to Spain.

Notable Quotes:

"By the time they reach out for a consultation, they've already mentally made the decision that they want to work with us... they understand what we're about as people."

Resources Mentioned:

• Connect with Sandra Laurie: WL Costa Properties Instagram
• Listen to Sandra’s Podcast: The Costa Property Podcast
• Business Role Models: Lisa Johnson (Passive Income Queen) & Stephen Bartlett (Diary of a CEO)
• Recommended Listening: The Diary of a CEO with Simon Sinek (AI & Personal Connection)
• Upcoming Learning: Alex Hormozi’s How to Win in Business series.

Join the Community:

If you are a woman living in Spain or dreaming of making the move, join our thriving community at costawomen.com. It’s completely free to join!

Don't forget to subscribe to the Make It Happen series on your favourite podcast platform so you never miss an interview.

Support the show

Thanks for listening to the show! If you are a Woman in Spain, or a Woman thinking about moving to Spain join https://costawomen.com - its free to join