Send Rita a text with your thoughts!
It's not because you've been in business for 10 years, it's not because you have a certificate, it's not because you can help them.
Those can be helpful, but what your clients really want to know is, what's in it for them. So how are you conveying that in your branding and marketing. I see too much "get marketing" and not enough "give marketing", still, and it's necessary for us as an industry to overcome that typical business owner stereotype.
What do our clients want? What experience would be valuable to them? What do they get from utilizing our services? Just a few of the things I ponder over in this episode. Enjoy!
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