Send Rita a text with your thoughts!
It's not because you've been in business for 10 years, it's not because you have a certificate, it's not because you can help them.
Those can be helpful, but what your clients really want to know is, what's in it for them. So how are you conveying that in your branding and marketing. I see too much "get marketing" and not enough "give marketing", still, and it's necessary for us as an industry to overcome that typical business owner stereotype.
What do our clients want? What experience would be valuable to them? What do they get from utilizing our services? Just a few of the things I ponder over in this episode. Enjoy!
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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
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Email:
rita@steeryourmarketing.com
