We trace Graham Lindley’s path from engineer and would‑be trader to building Prim Short Stays, scaling from a single Nottingham block to nearly 300 units by prioritizing systems, people, and pragmatic pivots. We dig into post‑COVID market shifts, the rise of GuestFlow, and how thinking bigger turns chaos into opportunity.
• origin story from engineer to property operator
• first SA deal via networking and technical credibility
• launch through risk, borrowed capital, and fast validation
• switching from rent‑to‑SA to management model
• scaling to 150 units, pressure, and messy growth
• COVID contraction, white‑label overnight support
• building GuestFlow to manage real operational workflows
• hiring to strengths, culture, and servant leadership
• changing demand patterns and diversifying stock
• OverNightly and long‑stay B2B placements
• fitness, calendar design, and calm decision‑making
• thinking bigger with developers and block deals
• action over perfection, reframing problems as challenges
• compounding effort, mentorship, and annual recalibration
Please do check out the ultimate SA, a business builder. It is our complete blueprint that takes you from complete novice and will show you in steps, stages, and blueprints exactly how to build yourself a successful service accommodation business with our coaching support
We keep things very, very cost effective because we believe that you should be spending your money on property investing rather than training and education
Feel free to reach out to me at mark@markfitzgerald.com
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