Pilates franchise investment is exploding - but is it actually profitable? Emily Brown from Limitless Franchise Growth breaks down the real numbers behind Jet Set Pilates, Project Lean Nation, and Fundraising University franchises. We cover franchise costs, unit economics, profit margins, and what differentiates top-performing boutique fitness owners from those who struggle.
🎯 What You'll Learn: ✅ Pilates franchise cost breakdown and ROI expectations ✅ Why recurring revenue models outperform traditional retail ✅ The one-instructor-to-16-reformer ratio that drives margins ✅ Pre-sale strategies that fund your buildout before opening ✅ KPIs that separate top quartile owners from the rest ✅ Market data on Gen Z/Millennial demand for boutique fitness ✅ Multi-brand portfolio strategy for franchise diversification
THE OPPORTUNITY
The boutique fitness category is seeing explosive growth - Pilates specifically is surging among Gen Z and Millennials who want community, consistency, and shareable studio experiences. But there's still no clear second mover behind the category leader, creating white space for brands like Jet Set Pilates that combine:
Emily Brown walks through what actually makes boutique fitness work: pre-sale windows that fund your buildout, instructor-to-reformer ratios that protect margins, and CRM systems that convert leads at the right moments. This isn't theory - it's the playbook top operators use to build durable local enterprises.
BEYOND PILATES: THE LFG PORTFOLIO
Limitless Franchise Growth operates three brands with a common thread: recurring revenue, measurable KPIs, and models that scale through responsible multi-unit growth.
Jet Set Pilates: Boutique fitness with strong validation and white space opportunity
Project Lean Nation: Macro-balanced meal delivery paired with coaching for retention that outlasts doorstep delivery alone
Fundraising University: Purpose-built software + hands-on guidance helping high school sports and activities raise funds with less volunteer effort
All three focus on recurring revenue models where operators can validate metrics, build strong teams, and scale where support is strongest.
WHO THIS IS FOR
This episode is essential if you're: ✔️ Evaluating boutique fitness franchise opportunities ✔️ Wondering if the Pilates category is "too saturated" ✔️ Looking for recurring revenue franchise models ✔️ Interested in multi-unit growth strategies ✔️ Comparing food vs. fitness vs. service franchises ✔️ Building a diversified franchise portfolio
ABOUT EMILY BROWN & LIMITLESS FRANCHISE GROWTH
Emily Brown leads franchise development for Limitless Franchise Growth, a portfolio company operating Jet Set Pilates, Project Lean Nation, and Fundraising University. LFG focuses on recurring revenue models with strong unit economics and data-driven operator support.
ABOUT THE FRANCHISE INSIDERS
The Franchise Insiders is led by Jack and Jill Johnson - current and former franchise owners helping investors find f
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