The journey to produce high-quality beef presents market volatility and management challenges. But today, there are data, technology, tools and partners to identify the best value and how to attain it. At the 2026 Feeding Quality Forum, each speaker added to the same message on Aug. 4 and 5 in Amarillo, TX. Hosted by Certified Angus Beef (CAB), the event drew more than 230 cow-calf producers, feedyard managers, allied industry and academia for two days of learning, sharing and networking. Low inventory, high prices, volatile markets The old news: the U.S. cow herd is small...