This episode covers how to shift your website from product-focused to role-focused.
Lance explains why buyers identify as roles with goals and how websites lose conversions when visitors have to translate the message themselves. You will hear how to identify your top buyer roles, map out what they want, and build simple UX flows that guide them to the right page faster.
Subscribe to get every new episode.
#MarketingPodcast #BuyerPersonas #WebsiteConversion
Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.
