Before we can link customer needs to design, production, and service of our products, we need to listen to and understand the voice of the customer. We review 6 common VOC collection strategies, and talk about their pros and cons. We also discuss an affinity diagram process, which may help our team organize all of the data to get to customer needs.
Visit the podcast blog for a transcript and extra links and citations.
Ready to apply this to your project?
→ Schedule a free discovery call: Dianna's calendar
Want insights like this?
→ Subscribe to my newsletter: qualityduringdesign.substack.com
Learn the full framework:
→ Get the Book: Pierce the Design Fog
ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.
