A customer walks onto your site dreaming about an ADU or tiny home, then leaves because the process feels unclear, risky, or impossible to price. We want to fix that gap. From Metropolis, Illinois, we’re joined by Till Buch, co-founder of Tiny Easy in Auckland, New Zealand, to talk about what happens when sheds, tiny homes, park models, and modular homes start competing for the same buyer attention and the same backyard.
We dig into how a 3D configurator changes the sales conversation. Till breaks down why tiny home shoppers need a guided experience instead of unlimited design freedom: pre-designed models that stay buildable, options that don’t overwhelm, and a step-by-step flow that mirrors a real consultative sales process. We also cover the practical outputs builders need to move a deal forward: realistic renders, walkthroughs, proposal documents, PDF plans, and material takeoffs that make it easier to hand off the concept to drafting, engineering, and local code requirements.
Then we zoom out to the tiny home movement itself. Till explains the three big demand drivers he sees across markets: first-time buyers priced out of traditional housing, older homeowners downsizing, and short-term rental operators chasing higher ROI with micro-resort style stays. We close with what’s trending in the US right now, especially park models and ADUs, and how shed businesses can add a second product line without losing focus on the core.
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This episodes Sponsors:
Studio Sponsor: Shed Geek Marketing
Cardinal Leasing
IFAB
Identigrow
