In this week's Baking it Down Podcast - Episode 262 - Using Video in Marketing, we spent today recording the sessions for the upcoming 2-day Cookie Videos Bootcamp that drops June 4 -5 (and there's still time to register, hint hint).
Videos are here, and whether we like it or not, we need to jump on the bandwagon. Because not having videos in your marketing umbrella leaves you wide open to the competition snagging those precious impressions.
Last week, we talked about funneling. Applied to Reels, a video funnel might look like a cookie decorating video (top of funnel = gets the most reach, converts the fewest buyers), a baking tips and tricks (middle of funnel = now you're only talking to bakers = great for sponsored content from bakery suppliers), and ending with how you set up a local in-person cookie class (bottom of funnel = hyper focused on a local audience who can convert into ticket sales).
Funnels are a strategy to focus your content goals. Having broad content that appeals to a wide base will increase views. Having content that appeals to a medium-sized base will increase followers, and having content that tells people to sign up for something will increase sales.
It's a healthy, full-spectrum approach to how you generate content. This way, you're not producing endless decorating videos, getting a ton of views, and not making a buck (outside of a few dollars from the creator fund).
Such is the focus of this back-to-basics bootcamp - understanding which stands and which content style will help you generate the videos that create the funnel content. Don't get me wrong - it's getting started, but it's also showing you different types of content styles.
Recording overhead cookie videos? Yes, of course. But also getting you in front of a camera (*throws up in mouth*) is going to really push you and push your engagement up up up (yes - I hate this for both of us). Video is the flavor of the month (year) for the algos, so we must play their game. What worked 3 years ago doesn't work today, and what works today won't work tomorrow.
Record. Record. Record. And if you're new to recording, you're going to love the bootcamp (details below). I sat through about 3 hours' worth of recorded content today with Twin2, and she's hitting right where you want to learn to get started recording, editing, and uploading on the right foot (stand?).
👂 Snag this podcast on any major podcast player (Spotify, Apple Music, Audible, Amazon Music, or watch it on YouTube) by searching for Baking it Down Podcast - Episode 262 - Using Video in Marketing.
