Kevin is the founder and CEO of Screen Engine/ASI, a research and data analytics company that prioritizes maximizing market potential while evaluating risk for clients in the media and entertainment sectors. SE/ASI works with entertainment clients to uncover the critical ‘WHY’ behind the choices people make in deciding what, where, when, and how they choose to watch content.
Throughout his career, Kevin has produced twelve television movies. He is also the author of Audience-ology a book that chronicles how everyday moviegoers influence and help shape the making of America's cinematic masterpieces through the secretive process of audience testing of Hollywood movies. It offers an enlightening and universal perspective on how the power of audience feedback affects the final cuts of films and helps to make the playability the best it can be.
