Today’s podcast is entitled B2Bmail.com and deals with the topic of business to business email marketing. CRM software company SuperOffice recently published a report on B2B email marketing and in it, they cite that email marketing as the most effective channel to generate leads for a B2B company. However, their research showed that a surprising 59% of B2B companies do not use email marketing at all, and the remaining 41% do not use it optimally. Listen in as Greg and Mark share their insight on email marketing tips, strategies for engagement and resources a marketer might use for targeting.
To read more about this topic, or many others, please visit Greg and Mark's blog site at www.marshall-johnstonmm.com.
