Description

Summary

In this episode of the Koyoti Small Business Podcast, hosts Thomas and Jonathan discuss the evolution of their podcast through various seasons, focusing on branding and marketing strategies for small businesses. They introduce the theme of the current season, which revolves around case studies, particularly highlighting the story of Fujifilm and its commitment to film. The conversation also delves into the concept of cultish marketing, drawing parallels between cult leaders and effective brand marketers, and emphasizes the importance of understanding core values to foster customer loyalty.

Takeaways

• The podcast has evolved through different themes over its seasons.
• Fujifilm's commitment to film showcases effective brand loyalty.
• Understanding your brand's core values is crucial for success.
• Cultish marketing can provide insights into customer engagement.
• Case studies from big brands can inform small business strategies.
• Building a loyal customer base requires more than just transactions.
• Marketing should focus on creating immersive experiences for customers.
• The importance of storytelling in branding cannot be overstated.
• Small businesses can learn from the marketing tactics of larger companies.
• Engaging with customers on a personal level fosters long-term relationships.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

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