At NAB Show 2026 we speak with Steve Reynolds from Imagine Communications about how broadcasters are focusing on real-world solutions rather than just product demos.
The discussion covers the move towards hybrid environments, combining on-premises systems with cloud, and how SMPTE ST 2110 is supporting the shift to IP. Steve also shares how broadcasters are improving efficiency, automation, and bringing together linear and digital advertising.
#NAB2026 #BroadcastTech #IPWorkflows
Find out more: www.imaginecommunications.com
