There are two sides to creating a wellness concept, what you as a hotelier or wellness professional wants to offer, and what your ideal guest, as a consumer of those services, wants to consume. In the first stage of the ESSENCE model, we looked at the concept from your perspective as the hotelier or wellness professional. In Story, we sense check our concept from our ideal guest’s perspective.
In episode 14, I talked about the first stage of my ESSENCE model: Expectation – How to Create the Right Wellness Concept for your hotel. In today’s episode, I’d like to talke about the second stage of my ESSENCE model: Story – Your Concept from Your Ideal Guest’s Perspective. So if you haven’t had a chance to listen to episode 14, I strongly recommend you listen to it too.
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Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
→ Join the waitlist here.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide
