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This week, I take a fresh look at goals through Alma 43. What makes a goal powerful enough to keep pursuing when the work gets difficult? The answer may have less to do with obligation and more to do with finding a cause that reaches deeper, something meaningful enough to move us from the inside 00:51.

I explore the process of asking “why” again and again until we uncover the real reason behind a goal. For me, pursuing daily exercise became more meaningful when I connected it to being active with my two grandkids, and finding a job became more motivating when I connected it to the kind of person I want to be 02:30.

As a new year approaches, I’m asking a more personal question: What are you fighting for? Join me as we consider how a deeper cause can bring more intent, energy, focus, drive, and desire to the goals that matter most 04:39.

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