Prospect don’t care about the science
They want to know what’s in it for them
Company information is designed for us to create belief
Ice Breakers episode
‘Quick story’
Option 1
Worst case scenario
Fine print
When you use our product or service, worst case scenario
Option 2
In about 30 days
We want conversation by not giving them all the information
Back it up with the result
They remember first and last, not the middle
Option 3
Testimonial stories
Let me share you a story about my friend
How to Prospect, Sell and Build Your Network Marketing Business With Stories
