Description

Podcast growth doesn't happen by accident, and it certainly doesn't happen by shouting into the void of social media without a plan. In this episode of Podcasting Unlocked, Alesia curates the best insights from four industry experts to help you move from invisible to influential. This week, episode 263 of Podcasting Unlocked is about your podcast visibility roadmap!

In this episode of Podcasting Unlocked, our experts are sharing the importance of making a strategic plan for your podcast marketing and actionable steps you can take right now to bring in new audience members. 

We also chat about the following: 

• Make the Customer the Hero: Stop positioning yourself as the hero of your podcast. To resonate with your audience, your messaging must clearly define your listener's problem and position your expertise as the guide that helps them win.
• Build Authority with Creative PR: Use Top 10 lists or unique industry rankings to establish your show as a primary resource. Creative PR isn't just about news; it’s about positioning your thought leadership in a way that search engines and listeners can't ignore.
• Implement the Four-Post Social Plan: Abandon the post every day grind. Focus on a strategic cycle that builds awareness, shares a unique perspective, provides a behind-the-scenes look, and finishes with a clear call to action to drive your audience to your latest episode.
• Repurpose with Intention: Don't try to be everywhere at once. Pick one or two primary platforms where your audience actually hangs out and master those before expanding. Quality and intentionality on one platform outperform mediocre presence on five.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH:

Lauren Cockerell

Mickie Kennedy

Katie Brinkley

Deirdre Tshien

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

Ep 168: The Power of StoryBrand in our Podcast Content with Lauren Cockerell

Ep 176: Unlocking the Power of Press Releases for Your Podcast with Mickie Kennedy

Ep 211: Maximizing Podcast Reach Through Repurposing with Deirdre Tshien

Ep 229: Promoting Your Podcast on Social Media with Katie Brinkley

Proud member of the Feminist Podcasters Collective.