On their own, your mission and goals don't have any of the essential elements of strategy. The third episode in a series on common misunderstandings of strategy.
Previous episode: Operational Effectiveness Is Not Strategy (S1:E19)
Related episodes: Strategy and Execution Are the Same (S1:E8); What Is Winning? (S1:E6)
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The Successful Strategist is a production of Prospera LLC, a consulting firm providing strategy development, non-profit due diligence, crisis management, and interim executive management to mission-driven organizations and philanthropists.