Although strategy and competitive intelligence professionals use a variety of strategic frameworks to contextualize market data, in many organizations, internal transactional data is overlooked and underleveraged. In this episode of SCIP IntelliCast, we talk with Randy Brown about:
- Overcoming common challenges in growth strategy development - Recommendations on how CI can work across departments to overcome organizational (and skills) barriers around insights, strategy & execution
- The value of your internal transaction data - How CI and marketing professionals can use account data already in your CRM to test strategic hypothesis, triangulate against external data you're already using, and identify hidden revenue opportunities
- 3 tools to apply to your transactional data - How to use RFM (Recency Frequency Monetary Value Analysis), GMM, and "Ketchup Mustard" analysis toidentify hidden revenue and profit opportunities
