Description

In this episode of SCIP IntelliCast, we speak with the authors of the new book Gardens of Intelligence – Designing Robust Digital Market & Competitive Intelligence Platforms, Jesper Martell and Gabriel Anderbjörk.  While Gardens of Intelligence is a new-to-world approach, it's backed by decades of experience at successful global organizations like Ericsson. 

Our conversation with Jesper and Gabriel covers: 

• How companies can use Gardens of Intelligence to plan investments in people, technology, and information depending on their unique needs 
• The 3 components every organization needs for an Market & Competitive Intelligence department to consistently deliver value
• The role of artificial intelligence & machine learning in the intelligence cycle
• How organizations' information needs change as they advance
• The rise in importance of managerial skills for MCI professionals

As Gabriel says in this episode, "CI is growing into a management profession, far more than just an analytical profession."