Description

While many corporate functions, from finance to operations to marketing, have embraced advanced analytics, in many respects the strategy function is lagging. In this episode of SCIP IntelliCast, we sit down with McKinsey's Chris Mulligan, co-author of the new article The Strategy-Analytics Revolution  to talk about: 

• Why Big Data is a boon but also a curse
• The use case for advanced analytics to reduce bias in strategic decisions
• The relevance of frameworks like 5 Forces & Scenario Planning in the context of strategy analytics 
• The role of advanced analytics in predicting the win rate of strategic options

To read Chris' article The Strategy-Analytics Revolution, visit McKinsey's website.    For training, best practices, and peer connections on competitive strategy & intelligence, connect with us at www.scip.org.