Description

Ask Me Anything?

Most community yoga studio owners treat January like weather, something that just happens to them. In this episode, Michael Jay explains why the studios with a great January planned it months earlier, and how the October to December stretch decides whether your new year is busy or actually profitable.

Michael shares the yearly rhythm he used at Open Space Yoga. October was for getting ready. A November community event raised money for hospice, sold the January courses and launched gift cards. Three nights of candlelight yoga in December raised donations for the food bank. He also gives an honest look at Black Friday annual passes, and explains why the “week-3 cliff” is where your January profit is won or lost.

In This Episode

• Why January is busy for attendance but often flat for revenue
• How one November event raised money for charity, sold January and brought in holiday cash
• If there’s no event in your town, create your own party
• Candlelight yoga, teachers teaching in pairs, and ending the year generously
• Black Friday annual passes: why the cash is a promise, not profit
• How predictable sales train your students to wait (the Squarespace confession)
• Building a beginner pathway for visits 1, 3 and 6

Your October to December Checklist

1. Build your January courses and intro offer now. What are they, what do they cost, when do they start, and what do they lead into?
2. Choose your community event and put it on the calendar this week. The third week of November is a sweet spot.
3. Pick a cause your community cares about, such as a hospice, a food bank or an animal shelter.
4. Have your January schedule finished before your November event. You can’t sell a course with no dates.
5. Plan your gift card push so it’s easy to buy online and at the desk.
6. Warm up your email list in November, before you ask for anything in January.
7. If you run a Black Friday annual pass, cap it, spread the cash across the year, and change it up so it isn’t predictable.
8. Map out your beginner pathway for visits 1, 3 and 6 to get students past the week-3 cliff.

Plan it with Michael
Join the Annual Planning Party on October 14 at 10am Pacific. JOIN HERE

Listening later? DM Michael on Instagram to join the early bird list for the next one. For one-on-one help with your community yoga studio, book a chat at yogabizchamp.com/book.

Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link. SIGN UP ON THE STUDIO PLAN AND GET A FREE 1-1 CONSULTING SESSION WITH ME Offeringtree.com/yogabizchamppodcast.

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink