Anyone who’s a coach or service provider using social media to market their services has probably asked themselves something to the effect of: “Should I make [insert piece of content] free, or should I put it behind a paywall?”
In other words, how much is TOO MUCH to give away for free online? And will sharing too much make people decide NOT to hire you because they think they don’t need your services anymore?
Today, I’m sharing why general education and advice – which you’re likely sharing in your free content – will NEVER replace the specific, personalized solutions your ideal clients are looking for.
You’ll find out why creating incredibly valuable, next-level content is ALWAYS the right move (if you want to increase the odds that your followers become clients, of course) – while, at the same time, honoring your existing clients by keeping certain things under wraps publicly.
In this episode, I cover:
A common question I get from clients: How do you determine what to post on social media for free vs. what you reserve for paying clients? [4:00]
Why you don’t have to worry that you’re giving too much away (hint: consuming free content will NEVER replace the experience of actually working WITH someone) [5:15]
My belief that sharing highly valuable content makes you stand out in the best way – and that’s going to bring you more clients [8:30]
How I’ve pushed the “freebie” envelope as an online coach (and why you might want to try something like this, too!) [11:15]
The reasons I’m happy to give away just about EVERYTHING other than what’s inside of my programs [15:00]
Drawing the line: Sharing the what but not the how [15:50]
Why you shouldn’t overthink free vs. paid content [17:30]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
