Description

Do you find yourself starting from scratch every time you need to create a social media post or a presentation? In this episode, Carly Cowell dives into the world of brand assets and explains how a well-organized toolkit can be the difference between a morning of "panic" and a day of "disco."

Carly moves beyond the basic logo to explore the various components that make up your brand’s visual and strategic identity. Learn how to build a library of "off-the-shelf" resources that allow you to show up authentically and consistently without the burnout.

What’s inside this episode:

• Beyond the Logo: Understanding that assets include everything from your color palette and typography to your specific "vibe" and messaging.
• The Magic of Templates: Why creating "plug and play" templates for your social media and documents is a game-changer for your workflow.
• Photography as an Asset: The importance of high-quality, professional (or high-end DIY) photos in conveying your brand’s energy and personality.
• The Power of Organization: How centralizing your assets in easy-to-find folders prevents "asset hunting" and keeps your creative process flowing.
• Developing a Signature Style: Using consistent assets to ensure your audience recognizes your content instantly, even before they see your name.

Key Takeaway:

"Assets are there to make your life easier. They are the building blocks that allow you to create with confidence and speed, keeping your brand looking professional and feeling like you."

Connect with Carly on Instagram:

Ready to tidy up your digital attic? Connect with Carly on social media to share which brand assets you’re currently building, or check out the show notes for more resources on simplifying your business.

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