Description

This episode features a conversation with Eric Melchor, the Personalization Ambassador at OptiMonk, and host of the Innovators can Laugh podcast.

We discuss why Popups are one of the best ways to generate leads and sales for your ecommerce store.

On the Show Today You’ll Learn:

• What are the misconceptions about CRO?
• What is web personalization and CVO (customer value optimization)?
• What is OptiMonk and what problems does it solve?
• What are examples of a poor customer digital experience?
• What are some actionable steps that listeners can take to create more delightful and surprising web experiences 
• And more

Eric Melchor is the Personalization Ambassador at OptiMonk and host of the Innovators can Laugh podcast. After overseeing online marketing programs for major companies in Texas, Eric moved to Eastern Europe and started working in SaaS. Since then he has worked for customer personalization-obsessed startups like Bonjoro and OptiMonk and is currently providing mentoring for SaaS companies who are starting Partnership marketing channels or want to create fun personalized shopping experiences with ease.

Links & Resources

Website: https://www.optimonk.com/
Shopify App store: https://apps.shopify.com/optimonk/

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