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On today's episode, we are joined by Janelle Amos, founder and chief strategist at Elevate Growth, to explore how demand generation and marketing/revenue operations teams can thrive through better collaboration, mutual understanding, and strategic alignment. With a rich background in revenue marketing, advising, and podcasting, Janelle brings powerful perspective and practical tips on fostering cross-functional trust, communication, and shared success.

Tune in to hear:

• How top marketing ops teams stand out by aligning tactical work with broader business goals and communicating their value effectively.
• The power of curiosity and shadowing—why simply asking questions and observing other teams can drastically improve cross-functional rapport.
• Why trust is essential and how "disagree and commit" can move collaboration forward even when there’s tension or differing opinions.
• Tips for building productive relationships, including when to use an internal advocate and how to handle difficult conversations with empathy and clarity.
• How leadership perception and initiative shape success, especially for newer hires aiming to establish credibility and connection.

Episode Brought to You By MO Pros 
The #1 Community for Marketing Operations Professionals

MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.

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