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Joining us today is Carey Picklesimer to help us answer the question: Is Attribution ruining Marketing? Carey is the owner of her own independent marketing technology consultancy, Condurrio Marketing + Design. She has worked both in-house and in consultancies, including a stint with Perkuto. Her in-house roles included roles in marketing operations, general marketing and leadership, and a little bit of sales sprinkled in. She is also passionate about supporting military veterans as they transition into the civilian world with complex physical, emotional and brain injuries and recently launched CorpsStrength, a non-profit dedicated to supporting that community.
Tune in to hear:
- Her thoughts on whether attribution modeling/reporting has been a net positive or negative for marketers.
- Carey addresses if there is a gap between the expectations vs reality with attribution.
- If there is a way to get close to the promise of attribution.
Learn Practical, Tactical Attribution from Carey at Marketingops.com: https://marketingops.com/product/practical-tactical-attribution/
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