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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation.
The discussion explores how marketing teams can move beyond experimenting with AI tools to building long-term, value-based strategies that drive measurable impact. Aby shares real-world examples of AI implementation, frameworks for defining a “strategic north star,” and advice for leading change across every level of the organization.
In this episode, you will learn:
This episode is ideal for marketing, operations, and business leaders who want to use AI with purpose, balance innovation with responsibility, and prepare their teams for the next phase of intelligent marketing.
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