In this episode of Living a Revenue Culture, Rick sits down with fractional CMO Paul Mutuura to break down why most marketing fails before it ever has a chance to work. 🚫📣
This conversation goes far beyond ads, SEO, and tactics. It dives into marketing architecture, business alignment, buyer understanding, and why true growth only happens when leadership, operations, culture, sales, and marketing are all moving in the same direction. If your company feels stuck doing random acts of marketing, this episode will help you think bigger and smarter. 🧠📈
