Frank's question this week: "I need to change course. How quickly can I restructure?" James and Freddie take apart the founder instinct to move fast and get it over with, and why that's usually the most dangerous part of the process.
They get into what has to happen before you announce anything, the narrative trap that quietly kills your credibility with the people staying, and the timing mistake that catches almost every founder out afterwards. Listen before you move.
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