Most founders misunderstand what coaching is for.
And it costs them.
In this Post Bag episode, James Johnson and Freddie Birley unpack what coaching actually does - and why the best founders use it differently.
This isn’t about frameworks.
It’s about decision-making, pressure, and telling the truth when it matters.
Listen to the end if you’ve ever asked:
“Is coaching actually worth it?”
More from James:
Connect with James on LinkedIn or at peer-effect.com
