In this episode, Peter Mohr and Andy Paul discuss the difference between aggressive selling and how to truly forge strong customer relationships for your business. As Andy explains, you don't need to be overly sales-y to make sales. Promoting your business is all about having conversations. Pete and Andy go over everything from brand awareness to content marketing to how to land the final pitch.
Here are a few key things we cover:
Notable passages:
1:05 The Unethical Seller versus the Problem-Solver
4:30: The importance of empathy in selling
6:15 Knowing WHY customers should trust you
11:15 Listen first, talk second — the art of relationship-building
12:45 How to guide leads to their solution
Reference Links to Andy:
https://www.linkedin.com/in/realandypaul
https://www.andypaul.com/
Want more entrepreneurial advice and insights? Follow Pete on Instagram at https://www.instagram.com/petemohr_coach/
Are you looking to make some changes in your business and your life in 2024? Head over to speaktopete.com and book a chat with me to see if we're the right fit!
Want to know how aligned your business really is?
Download the Business Alignment Scorecard to measure your Promise, Product, Process, People, Promotion, and Profit, and see where you need to focus next.
Download here
Book a no charge Freedom Call with Pete, to see if you’re a good fit for his business coaching or talk to Pete about speaking at your next event head over to http://speaktopete.com to find a time that works for you!
Pete's Websites:
Pete-Mohr.com
The Exit Ready Business
Kolbe Coach
Simplifying Entrepreneurship
LinkedIn at https://www.linkedin.com/in/petemohr/
Instagram at https://www.instagram.com/petesmohr/
Email: pete@simplifingentrepreneurship.com
