Allie Galloway is a global event leader shaping how major brands show up in culture. As Senior Director of Global Events at Yahoo, she oversees the strategy and execution behind high-impact brand moments—from Cannes Lions to international tentpoles—bringing together storytelling, innovation, and operational precision. With experience across agencies and in-house teams, Allie is known for transforming complex ideas into experiences that resonate, scale, and deliver real business value.
This episode we discuss:
- Allie’s path from agency life to leading global events—and the skills that shaped her approach to creativity and leadership.
- How she designs standout brand activations in competitive environments like Cannes Lions.
- Building alignment inside large organizations and communicating the why behind experiential decisions.
- Navigating pressure, expectations, and the emotional labor of producing high-stakes events.
- What makes agency–client partnerships work: trust, transparency, and shared clarity.
- Lessons from producing international events and managing teams across cultures and time zones.
- Why understanding human behavior is the foundation of great experiential design.
- The future of brand experiences: personalization, community-building, and moments that extend beyond the event.
- Mark and Allie’s reflections on burnout, boundaries, and sustaining creativity in a demanding industry.
- The daily habits and leadership practices Allie uses to stay grounded and inspired.
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