The story of Brentford is one of the most interesting and quoted case studies in European football over the last decade. The west London club been transformed on and off the pitch, from being saved from extinction by its own fans to a new era under the ownership of entrepreneur Matthew Benham.
The club was promoted to the Premier League in 2021, marking a return to the top flight after 74 years. Since then, it has become the go-to case study for smart recruitment and data-driven approach to management decision making.
So, what's gone right at Brentford?
And why is hard for other clubs to copy its blueprint for not just surviving, but thriving in the most competitive football league in the world.
Today's episode was recorded at Brentford Community Stadium and is a collaboration with Indeed, the club's official recruitment partner
Our guests are Jon Varney, David Ornstein and Matt Price.
Jon Varney is CEO of Brentford Football Club
David Ornstein is Football Correspondent at The Athletic
Matt Price is Senior Sales Director of Indeed
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