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What if a 40-seat room could feel as big as an arena? We sit down with Jeff Ravilla to unpack his “infinite seat theater” concept—a creator-first model that blends the electricity of a live audience with the reach of a global stream. Jeff’s journey runs from a teenage skateboarding obsession and a basement skate shop to leading digital marketing by day and building a hybrid podcast venue by night. Along the way he collected the skills—ecommerce, video, email, community—that now power a stage designed for intimacy, interactivity, and scale.
Jeff shares why independent podcasters thrive when they own their format, keep decisions close, and get real-time feedback from people in the room. He breaks down the numbers that matter for most shows: four $10 tickets can rival the value of 1,000 ad-driven downloads, and a single live event can fund months of hosting while generating high-credibility assets—on-stage photos, crowd-lifted clips, and new superfans. We dig into how he bootstrapped the venue with smart finds, why he refuses minimums or surprise A/V fees, and how his 50–50 door split plus targeted local promo gets butts in seats without draining creators.
We also look ahead. Podcasting lacks a true “middle tier” between home studios and arena tours. Jeff outlines a path that mirrors comedy: small clubs, bigger rooms, festivals, and touring weekends that pair local audiences with global viewers. He explains how hybrid interactivity turns a stage into a portal—fielding questions from people in the seats and the stream at once—and why affordable entertainment matters for communities that want a night out without a triple-digit ticket. If you’ve wondered how to grow a show without chasing CPMs, or how to add credibility that sponsors and fans instantly recognize, this conversation will reset your roadmap.
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Contact Jeff: jeff@poduty.com
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Credits
Music Credit: True Living by Patrick Moore
Royalty free music license purchased at soundotcom.com
