In this episode, we delve into the dark side of digital marketing within the behavioral health industry. Join us as we explore the predatory practices that exploit vulnerable individuals seeking care, and discuss how our organization strives to align marketing strategies with our core values of integrity and patient-centered care. Learn about the challenges we face, the ethical dilemmas in the marketing landscape, and the steps we are taking to ensure our digital presence genuinely serves those in need. Tune in for an eye-opening conversation that sheds light on the importance of ethical marketing in behavioral health.
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Timestamps:
00:00 - Introduction
00:23 - Discussion on low-profit margins and ethical challenges
01:26 - SEO and predatory marketing practices
03:00 - The impact of misleading ads on vulnerable individuals
05:00 - Ethical marketing and aligning with patient needs
07:00 - Handling digital marketing in-house
09:00 - The future of digital marketing with AI
11:00 - Advice for other behavioral health marketers
About Flourish by Advaita Health
Flourish by Advaita Health explores how people, providers, and communities move from suffering to flourishing. Each episode weaves together perspectives from healthcare, wellness, and human experience — from the science of mental and physical health to the art of living well.
Advaita Health is a North Carolina–based behavioral health organization dedicated to supporting whole-person flourishing. Learn more about our work and clinical services below.
