Description

Welcome back to The Consistency Corner Podcast! I'm so excited to introduce you to my guest, Monica, and dive into the world of Etsy and the importance of branding for small businesses. We're talking all about how to get seen on Etsy, create a memorable brand experience, and connect with your ideal customers (yes, even if you're a service-based business)!

Monica left her corporate job to pursue her own dreams and built a multiple 6-figure organic skincare small business. She helps other handmade small business owners turn their hobbies into a successful and profitable business. Her passion is to create a community of small business owners that are ready to put in the work and to help them realize their dreams truly are possible. I can't wait for you to hear from Monica and learn how to use Etsy to level up your business!

Here's a peek into what we discussed:

• The simplicity, cost-effectiveness, and quick setup process on Etsy, and why it could be a good starting point for your business.
• How you can leverage Etsy for visibility as a service-based businesses (and the growing trend of digital downloads and templates on Etsy).
• Etsy's increasing popularity for unique, high-quality, and premium products (PRO TIP: your business needs to embrace its uniqueness and not try to compete with mass-market retailers).
• The importance of getting noticed on Etsy and explains the four key components: appearing in search results, attracting attention, confirming customer expectations, and building trust through customer reviews.
• Tips for creating a memorable brand experience within Etsy, and what you should include on your product labels and in your packaging.
• The significance of understanding your ideal client, using specific language, keywords, and tags to target your niche audience effectively.

Connect with Monica:
Website
Instagram
The Product Biz Podcast

Join the next Marketing Mixer, a virtual networking event for mom founders. 

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@ruthie.sterrett
@theconsistencycorner