What is influencer marketing all about? How can you build quality relationships with influencers? And is B2B influencer marketing the same as B2C? If you've asked yourself any of these questions before, prepare yourself to finally get some of those answers from Jay Desai.
Jay is the Founder of Swpely, a tool for saving, curating, and sharing modern content on the internet. He decided to build Swpely as a new, better solution that makes it easier to save the best ideas online as well as make ideas more actionable. Jay has a rich background in B2B marketing, content, growth, and influencer marketing.
According to Jay, to be an influencer, you don't need to have a million followers. You just need to have an influence over your existing followers. On the other hand, brands should aim to collaborate with influencers that are, above all, great content creators and that know how to communicate effectively. If you want to learn more about how to implement successful influencer collaborations, tune in to this episode of the Content Logistics podcast.
