In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Harry Kargman, CEO & Founder of Kargo, to discuss the importance of creativity in mobile ads and using omnichannel advertising to break through the clutter and engage consumers.To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
00:00 - 04:43 Introducing Harry Kargman
04:38 - 14:33 What Kargo Does
14:41 - 23:23 Kargo Ads & Impressions
23:28 - 29:50 Creative Composer
29:56 - 34:43 Ads During COVID
34:47 - 37:00 Online Video & Connected TV Strategy
37:07 - 40:24 Foundationally Stable
40:27 - 46:47 Looking Back 20 years
46:36 - 47:46 Kargo's Growth Towards The Future
