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We share how choosing the right people changed our results, from guarded solo work to open collaboration that drives sales and calmer launches. We talk about picking a small circle, learning from others’ mistakes, and why competitors can become partners.

• defining community as the circle that shapes decisions
• lessons from isolating as a young founder and woman in business
• shifting from competition to collaboration in marketing
• niching down to social media, SEO and ads to enable partnerships
• using peers to review offers, messaging and launch plans
• building a trusted group of two to five founders
• practical cadence for meetups and hot seats
• benefits of an online hub with daily touchpoints
• learning faster by studying others’ missteps

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