We explore how consistency sets a promise, reduces buyer risk, and turns casual scrollers into confident customers. Through a restaurant cautionary tale, a coffee shop case study, and a simple checklist, we show how to align your brand, content, and operations.
• defining consistency as a brand promise
• why predictability builds trust and reduces risk
• coffee shop case study using three-post rhythm
• aligning brand names with real service hours
• how reviews and testimonials act as proof
• learning from influencer cadence and breaks
• starting small on LinkedIn with purposeful posts
• value-first content that educates before selling
• the tale of two bakeries and risk perception
• a practical checklist to audit your consistency
If you're interested in buying my book, you can do so at shelby'smarketingbook.com
