Your LinkedIn isn’t broken, it’s just missing you. Shelby McFarland sits down with LinkedIn specialist Katie Rasure to get radically practical about what actually grows a personal brand, drives B2B leads, and builds a reputation people remember. We start with the real-world moment that proves the point: meeting someone in person and instantly recognizing them from their LinkedIn presence, then watching that relationship turn into trust.
Katie shares her story from graduating during the pandemic to using LinkedIn as more than a job board, curating a smarter feed, and building relationships that opened doors. She also gets candid about entrepreneurship pivots, burnout, and how quickly your mindset can shift to “I’ll just take a quiet job” when you’re overwhelmed. That honesty matters because it shapes a healthier approach to marketing: consistency without hustle culture, and visibility without pretending you have it all together.
Then we break down the tactics: how to make LinkedIn content feel human with storytelling, what to post (and what not to), how often to post without frying your brain, and why chasing every trend can backfire with the LinkedIn algorithm. Katie explains why a simple written post with a recognizable selfie can outperform fancy formats, and how to prospect without sounding like a bot by commenting first and connecting second. We also talk scheduling, engagement routines, and why most reposts don’t move the needle unless you add real perspective.
If you want LinkedIn growth that’s built on human connection and repeatable habits, hit play. Subscribe for more marketing conversations like this, share the episode with a friend who’s stuck on LinkedIn, and leave a review so more business owners can find it.
Purchase "Market Like A Boss" at shelbysmarketingbook.com
