What if custom cabinets could be priced, designed, and built faster—without the usual headaches?
Summary:
Tino Go, founder of Hello Baru, joins the Safari to break down why the custom cabinet industry still runs on slow, outdated systems—and how his “virtual factory” model is changing the game. By tapping into underused CNC capacity, Hello Baru helps pros streamline pricing, design, and production with fewer handoffs and more transparency. We talk about the real-world chaos of sales, why homeowners still need skilled pros, and what it takes to build and scale a startup while resources are tight. If you’re in home services, design, or manufacturing, this episode is packed with practical insights on efficiency and growth.
🎥 Watch the full episode on YouTube: https://www.youtube.com/@TheSmallBusinessSafari
💡 GOLD NUGGETS
• Sales chaos vs. showing up professionally
• Why cabinet buying still feels outdated
• The “virtual factory” explained
• CNC capacity + local fabrication model
• Continuous sizing with a smart configurator
• Pricing based on materials, not complexity
• Why pros still matter on imperfect homes
• From desks to kitchens: early traction
• Startup reality: funding + team motivation
• Scaling through large customers and consistency
🔗 Guest Links
• Website: https://hellobaru.com
• LinkedIn: https://www.linkedin.com/in/tinogo/
🌍 Follow The Small Business Safari
• Instagram | @smallbusinesssafaripodcast
• LinkedIn | https://www.linkedin.com/in/chrislalomia/
• Website | https://chrislalomia.com
Thanks to our sponsor Smart Hire Solutions LLC!
