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Are you struggling to keep your social media engagement levels high as we leave the pandemic behind? Don't worry; you're not alone. In this eye-opening episode, I discuss the so-called "social media recession" and reveal why it's not necessarily a bad thing for your business.
We begin by exploring the decline in engagement across various platforms, with even large accounts suffering from a drop in comments, shares, and views. The pandemic-era spike in social media usage may have been thrilling, but was it sustainable?
Listen in as I share personal experiences and discuss the problem of burnout and uncertainty on platforms like TikTok and Twitter. As we navigate this social media recession, it's crucial to have clarity on the purpose and goals of your online presence.
Finally, I offer some valuable tips on how to keep your content fresh and exciting for both you and your audience.
Don't let the recession get you down – learn how to strike the right balance between engagement and sustainability on all your social media channels. Tune in now and discover the silver lining of the social media recession!
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