In this episode, Brinsley, Geraint, and Jen Dinmore delve into the CMA’s latest updates on pricing practices, which came into effect on 18 November. They discuss the actions the CMA is taking and the new guidance it has issued, highlighting what these changes mean for businesses and consumers alike. They explain the legal shift to a “total price” requirement, why drip pricing and price compartmentalisation are now high-risk, and how delivery charges, joining fees, countdown timers and pre‑ticked boxes must be presented to consumers. This episode also explores the CMA’s strengthened enforcement powers, ongoing investigations into eight major businesses, and practical steps brands should take to audit ads and online journeys for compliance, alongside a look at the ASA’s active monitoring and the EU’s parallel consumer agenda.
